Research notes
Practical guidance on ICP design, company identity, contact verification, data provenance, enrichment controls, and human-reviewed outreach.
Method note
okki-go vs Clay from a procurement perspective. How okki go for RevOps, prospect database quality, and B2B contact data platform evaluation differ by scenario.
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A procurement manager’s perspective on comparing AI sales tools. We picked Okki-Go over alternatives because of its human review workflow — and why you should ask about it first.
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Test a new audience or motion with explicit assumptions, limited exposure, reviewable evidence, and a decision to stop, revise, or operationalize.
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Master lead generation for wholesaling by prioritizing channel viability. Learn how to qualify distributors on territory, margin, and buying capacity befor
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Revenue Operations teams should evaluate LinkedIn Sales Navigator on data freshness, export flexibility, integration depth, and intent signal quality—not just price and seats. A practical framework from someone who has managed the purchase twice.
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An office administrator's honest breakdown of evaluating Clearbit's company data enrichment API, intent data, and pricing after a LinkedIn automation disaster—plus when automation tools actually make sense for B2B sales teams.
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Learn what cold prospecting is, test account fit, build a minimum multichannel motion, set stop rules, and diagnose the first weak funnel transition.
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Account-based selling in 2026 is a coordinated operating model for a limited set of valuable accounts: teams select accounts, map the buying committee, for
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Diagnose acceptance, routing, and measurement failures before increasing activity; change one decision rule at a time.
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The best B2B data enrichment platform depends on architecture and decision use. Clay leads for multi-provider orchestration; Apollo for enrichment inside a
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